- 数智赋能
- 文章编号：1009-6000(2025)07-0037-04
- 中图分类号：TU986.2 文献标识码：B
- Doi：10.3969/j.issn.1009-6000.2025.07.006
- 项目基金：国家社科基金艺术学项目“长江大保护背景下长三角乡村景观生态设计研究” （2023BG01252）。
- 作者简介：王玮，南京林业大学家居与工业设计学院，教授；
杨雨彤，南京林业大学艺术设计学院，本科生；
奚欣蓉，南京林业大学家居与工业设计学院，本科生；
李晓菡，南京林业大学艺术设计学院，硕士研究生。
- 互动式数字叙事在湿地景观设计中的应用——以泰州市溱湖国家湿地公园为例
- Application of Interactive Digital Narrative in Wetland Landscape Design：A Case Study of Qinhu National Wetland Park in Taizhou City
- 王玮 杨雨彤 奚欣蓉 李晓菡
- WANG Wei YANG Yutong XI Xinrong LI Xiaohan
- 摘要：
数字技术为湿地生态与人文资源的活化提供了新路径。泰州市溱湖国家湿地公园作为长江中下游淡水湿地的典型代表，兼具生态保护、文化展示与旅游开发三重功能。文章以互动式数字叙事理论为指导，结合溱湖湿地特有的“水、镇、田、林”景观格局，探索通过增强导览、虚实场景交互、多媒介叙事链等数字化手段，重构湿地生态教育、民俗文化体验与游客参与路径。实践表明，通过构建“湿地生态—会船文化—数字媒介”三位一体的叙事体系，可提升游客对溱湖生物多样性认知度，同时推动非遗项目溱潼会船节的传播覆盖人群扩大至青年群体，为湿地类景观的可持续发展提供创新范式。 - 关键词：
数字化技术；文化传承；沉浸式体验；湿地旅游；景观叙事 - Abstract: Digital technology provides a new path for the activation of wetland ecology and human resources. As a typical representative of freshwater wetlands in the middle and lower reaches of the Yangtze River, Qinhu National Wetland Park in Taizhou has three functions: ecological conservation, cultural display, and tourism development. This study is guided by the interactive digital narrative (IDN) theory and combines the unique landscape pattern of “water, town, field, and forest” in the Qinhu Wetland to explore the reconstruction of wetland ecological education, folk cultural experience, and tourist participation path through digital means such as AR enhanced guidance, virtual real scene interaction, and multimedia narrative chain. Practice has shown that by constructing a three-in-one narrative system of “wetland ecology - boat culture - digital media”, tourists’ awareness of the biodiversity of Qinhu Lake can be enhanced, and at the same time, the coverage of the intangible cultural heritage project, the Qintong Boat Festival, can be expanded to young people, providing an innovative paradigm for the sustainable development of wetland landscapes.
- Key words: digital technology; cultural inheritance; immersive experience; wetland tourism; landscape narrative