- 红色文化研究
- 文章编号：1009-6000(2026)02-0114-08
- 中图分类号：TU984 文献标识码：B
- Doi：10.3969/j.issn.1009-6000.2026.02.016
- 项目基金：教育部人文社会科学研究规划基金项目（23YJA850006）。
- 作者简介：漆雨涵，华南农业大学林学与风景园林学院，研究方向为城市设计与更新；陈妍，华南农业大学林学与风景园林学院，研究方向为城市文化空间发展研究；
赵建华，通信作者，华南农业大学林学与风景园林学院，研究方向为城乡历史文化遗产保护。
- CIS理论下广州红色城市形象感知及塑造策略
- The Perception and Shaping Strategy of Guangzhou’s Red Urban Image Based on CIS Theory
- 漆雨涵 陈妍 赵建华
- QI Yuhan CHEN Yan ZHAO Jianhua
- 摘要：
红色文化蕴含深刻的革命精神和文化内涵，是中国特色城市文化精神的重要组成部分。如何利用红色文化资源塑造新时代城市主题形象，提升城市文化精神、激发城市新活力，是当前城市文化发展破围的关键。广州是中国近现代革命的发源地，其红色城市形象塑造实践与经验具有一定的典型性和代表性。文章借鉴 CIS 城市形象识别理论，建构基于“理念识别—视觉识别—行为识别”的城市形象系统理论框架，剖析广州红色城市形象的市民感知状况，揭示红色城市形象塑造路径及成因，并提出相应优化策略，以期为我国其他地区红色城市形象的塑造提供参考和借鉴。 - 关键词：
城市形象；红色文化；形象感知；城市 CIS 理论 - Abstract: Red culture encompasses profound revolutionary spirit and cultural connotations, constituting a vital part of the urban cultural spirit with Chinese characteristics. How to leverage red cultural resources to shape the urban thematic image in the new era, enhance the urban cultural spirit, and stimulate new vitality in the city is the key to breaking through the current predicament of urban cultural development. Guangzhou is the birthplace of China’s modern revolution, and its practices and experiences in shaping its red urban image have a certain typicality and representativeness. By referring to the CIS (city identity system) theory of urban image recognition, a theoretical framework of the urban image system based on “mind identity - vision identity - behavior identity” is constructed. The perception of the red urban image by the citizens of Guangzhou is dissected to disclose the shaping path and causes of the red urban image and propose corresponding optimization strategies, in the hope of offering references and inspirations for the shaping of the red urban image in other regions of China.
- Key words: urban image; red culture; image perception; CIS theory