- 规划与建设
- 文章编号：1009-6000(2026)02-0047-07
- 中图分类号：TU984 文献标识码：B
- Doi：10.3969/j.issn.1009-6000.2026.02.007
- 项目基金：中央高校基本科研业务费专项资金资助（2242023R40001）。
- 作者简介：徐瑾，博士，东南大学建筑学院副教授，英国伯明翰大学地理学院助理教授；周悦，东南大学建筑学院硕士研究生；
赵婉婷，东南大学建筑学院硕士研究生；
寇怀云，通信作者，博士，注册城市规划师，同济大学建筑与城市规划学院景观学系副教授。
- 基于数字意象识别的乡村规划设计策略研究——以江苏南京旅游重点村为例
- Research on Rural Planning and Design Strategies Based on Digital Image Analysis: A Case Study of Tourist Villages in Nanjing, Jiangsu
- 徐瑾 周悦 赵婉婷 寇怀云
- XU Jin ZHOU Yue ZHAO Wanting KOU Huaiyun
- 摘要：
乡村意象概括性地刻画了人们对乡村景观、建筑、风俗、生活等方面的感知、认知和记忆。随着乡村旅游的兴盛与数字化的发展，网络平台上的大量评论信息描述了不同乡村的特征，共同拼合成乡村的数字意象，成为影响乡村吸引力的重要因素，同时提供了乡村旅游地选择的参考依据。文章选取南京市域国家级与省级的“乡村旅游重点村”为研究对象，基于热门旅游平台评论数据的文本分析，通过词频统计与主题相关性分析等方法，识别不同乡村 6 个主题类别的数字意象，并解析其空间分布特征。研究以乡村数字意象为依据，从意象差异化、区域整合协同、支撑设施优化 3 个方面提出乡村规划设计策略，为优化乡村旅游产业发展与实施乡村振兴战略提供支撑。 - 关键词：
乡村振兴；乡村意象；数字化；网络文本分析；南京 - Abstract: Rural imagery broadly depicts people’s perceptions, cognition, and memories of rural landscapes, architecture, customs, and ways of life. With the rise of rural tourism and the development of digitalization, a large volume of review information on online platforms describes the characteristics of different villages. Together, these descriptions piece together the digital imagery of rural areas, becoming an important factor influencing rural attractiveness and providing a reference for tourists’ destination choices. This paper selects national- and provincial-level “Key Rural Tourism Villages” within Nanjing Municipality as the research objects. Based on text analysis of review data from popular tourism platforms, and using methods such as word frequency statistics and thematic relevance analysis, the study identifies six thematic categories of digital rural imagery across different villages and analyzes their spatial distribution characteristics. Taking rural digital imagery as the foundation, the research proposes rural planning and design strategies from three aspects—imagery differentiation, regional integration and coordination, and optimization of supporting facilities—so as to support the optimization of rural tourism industry development and the implementation of the rural revitalization strategy.
- Key words: rural revitalization; rural image; digitalisation; online text analysis; Nanjing