- 场景营城的理念与实践
- 文章编号：1009-6000(2022)10-0009-07
- 中图分类号：C912.81 文献标识码：B
- Doi：10.3969/j.issn.1009-6000.2022.10.002
- 作者简介：吴军，中共北京市委党校北京人口与社会发展研究中心、社会学教研部副主任、副教授，研究方向：城市社会学、城市政策、城市问题与治理等；
王修齐，中共北京市委党校社会学教研部硕士研究生；
刘润东，中共北京市委党校社会学教研部硕士研究生。
- 消费场景视角下国际消费中心城市建设路径探索 ——以成都为例
- Exploring the Path to Establish an International Consumer Center City under the Perspective of Consumption Scene: A Case Study of Chengdu Metropolis
- 浏览量：
- 吴军 王修齐 刘润东
- WU Jun WANG Xiuqi LIU Rundong
- 摘要：
国际消费中心城市作为一种新的大城市战略在构建以国内大循环为主体、国内国际双循
环相互促进的新发展格局中发挥着重要作用。当前国内城市已开展大量实践，但学术界
对其建设路径探讨相对薄弱。“消费场景”作为一种新概念被运用到越来越多的城市实
践当中，旨在通过消费场景打造，优化城市功能，提升城市品质。消费场景是城市美学
价值的体现与生活方式的表达，也是城市公共生活的“孵化器”。成都在国内率先将消
费场景运用于国际消费中心城市建设之中并取得良好效果，通过打造时尚潮购、特色街区、
体育脉动、熊猫野趣等多元消费场景，将不同场景进行糅合，构建城市大场景，把城市
宜居舒适性品质转化为人民群众可感可及的美好生活体验，从而增强城市发展优势，提
高城市整体竞争力。文章基于成都实践认为以消费场景促进国际消费中心城市建设具有重
要的理论与实践价值。一方面有助于揭示场景作为城市发展内生动力的一种新要素及其
作用机制，另一方面有助于加快推进国际消费中心城市建设，不断满足人民群众日益增
长的美好生活需求。 - 关键词：
消费场景；国际消费中心城市；路径；成都； - Abstract: As a new urban strategy, the international consumer center city plays an important role in the
establishment of a development pattern in which domestic economic circulation plays a leading role while
both domestic and international circulations reinforce each other. There has been some successful urban
practice in China, but the academia remains vague on how to make the international consumer center city
happen in the real world. As a new path, the consumption scene has been put into practice by more and
more cities. With consumption scenes making, a specifi c city’s function will be optimized, and so will
“the quality of the city”. Taking the aesthetic meaning and lifestyle of a place into account, consumption
scene serves as an incubator of local public life. Chengdu is the fi rst city in China to apply the consumption
scene in the process of establishing an international consumer center city and has achieved good results.
By creating diversifi ed consumption scenes such as fashion shopping, characteristic blocks, fashion pulse
and scenes of panda and putting all these consumption scenes in series to reach a “superposition state”,
Chengdu continues to transform the livable and comfortable quality of the city into a better life experience
that people can feel, so as to enhance the advantages and competitiveness of urban development. Therefore,
it has important theoretical and practical value to promote the establishment of international consumer
center city in a path of consumption scene. We reach such a conclusion because on the one hand, it is
helpful to reveal the scene as a new element of endogenous power of urban development and its mechanism
of action; on the other hand, while helping establish the international consumer center city, consumption
scenes also can do good to meet people’s growing need for a better life.
- Key words: consumption scene; international consumer center city; the path; Chengdu
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