- 规划与建设
- 文章编号：1009-6000(2022)02-0060-07
- 中图分类号：F592.7 文献标识码：B
- Doi：10.3969/j.issn.1009-6000.2022.02.009
- 项目基金：国家自然科学基金青年项目“空间交互网络视角下旅游目的地区域韧性的时空演化模式及机制研究”（42001145）；教育部人文社会科学研究基金青年项目“基于大数据的旅游空间交互网络尺度嵌套与形成机制研究”（20YJC790080）。
- 作者简介：唐璐，南京大学地理与海洋科学学院，硕士研究生；刘培学，通信作者，南京财经大学工商管理学院，讲师；张建新，南京大学地理与海洋科学学院，副教授；张金悦，南京大学地理与海洋科学学院，硕士研究生。
- 城市目的地旅游者感知结构体系建构与满意度研究 ——以南京为例
- An Analysis on the Construction and Satisfaction of Tourists¡¯Perception Structure System in Urban Destinations £ºA Case Study of Nanjing
- 唐璐 刘培学 张建新 张金悦
- TANG Lu LIU Peixue ZHANG Jianxin ZHANG Jinyue
- 摘要：
城市是旅游活动最主要的地域载体。文章选取六朝古都南京作为案例地，基于UGC 游记数据，建构目的地旅游者感知结构体系，探究各要素的满意度评价。研究发现：旅游者感知集中于文化氛围和目的地旅游资源两方面。将旅游者感知划分为4 类维度、15个感知要素，其中人们更关注于文化层面的感知要素，说明旅游者的需求层次有所上升。此外，旅游要素期望与实际感知差异较小，说明旅游者对南京市整体评价较高，并针对低满意度要素制定旅游市场的营销战略。 - 关键词：
城市旅游；旅游者感知；UGC ；满意度；南京市 - Abstract: Cities are the most important geographical carriers of tourism activities. The article selects Nanjing, the ancient capital of the Six Dynasties, as a case study, constructs a structure of destination tourist perception based on UGC travelogue data, and explores the satisfaction evaluation of each element. The study found that tourist perceptions were focused on two aspects: cultural atmosphere and destination tourism resources. Traveler perceptions were divided into 4 categories of dimensions and 15 perceptual elements, among which people pay more attention to the cultural dimension of perceptual elements, indicating that the level of travelers¡¯needs has increased. In addition, there is a small diff erence between tourism element sentiment expectations and actual perceptions, indicating that travellers have a higher overall evaluation of Nanjing and develop marketing strategies for the tourism market in response to lowsatisfaction elements.
- Key words: urban tourism; tourist perception; user-generated content; satisfaction; Nanjing