- 公园与城市
- 文章编号：1009-6000(2022)09-0021-06
- 中图分类号：TU986.5 文献标识码：B
- Doi：10.3969/j.issn.1009-6000.2022.09.004
- 项目基金：国家自然科学基金面上项目“城市开放空间系统的构成与服务效能研究”（31971721）的阶段性成果。
- 作者简介：陈佳琦，南京林业大学风景园林学院，硕士研究生；石雨诺，南京林业大学风景园林学院，本科生；邱冰，通信作者，南京林业大学风景园林学院，教授，博士生导师，本刊编委。
- 认知·情感·行为：城市动物园游客认同的影响机制研究
- Cognition, Emotion and Behavior: A Study on the Infl uencing Mechanism of Tourists¡¯ Identity in Urban Zoo
- 陈佳琦 石雨诺 邱冰
- CHEN Jiaqi SHI Yunuo QIU Bing
- 摘要：
城市动物园作为一种专类公园，其运营成本高于一般意义上的城市公园。如何提升游客重游率是城市动物园建设与管理普遍面临的问题。而解决这一问题的关键点是游客的认同感。课题组依据“认知—情感—行为”A BC 态度理论，以“忠诚度”为认同感的显性指标，以“感知价值”“满意度”“忠诚度”为潜变量，以“环境价值”“情感价值”“游憩活动价值”“服务价值”为“感知价值”的测变量，构建结构方程模型。南京红山森林动物园的实证研究验证了假设，即感知价值对满意度有显著的正向影响，进而影响游客忠诚度。实验结果表明基于“认知—情感—行为”的结构方程模型有可能通过揭示游客认同的影响机制，为城市动物园未来的发展提供决策信息。 - 关键词：
风景园林；城市动物园；游客忠诚度；ABC 态度理论；结构方程模型 - Abstract: As a kind of specialized park, the operation cost of zoo is higher than that of general urban park. How to enhance the re-visit rate is a common problem encountered by the construction and management of urban zoos. The key to solving this problem is tourists¡¯ identity. Based on the ABC attitude theory of ¡°cognitive-emotional-behavior¡±, the group constructed a structural equation model with ¡°loyalty¡± as dominant indicator of identity, ¡°perceived value¡±, ¡°satisfaction¡± and ¡°loyalty¡± as the latent variables, and ¡°environmental value¡±, ¡°emotional value¡±, ¡°recreational activity value¡± and ¡°service value¡± as the measurement variables of ¡°perceived value¡±. The empirical study of Nanjing Hongshan Forest Zoo verifi ed the hypothesis that perceived value has a signifi cant positive impact on satisfaction, which in turn aff ects tourists¡¯ loyalty. The experimental results indicated that the structural equation model based on ¡°cognitiveemotional-behavior¡± might provide decision-making information for the future development of urban zoos by revealing the infl uencing mechanism of tourists¡¯ identity.
- Key words: landscape architecture; city zoo; tourists¡¯ loyalty; ABC attitude theory; structural equation model